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About Us

Mike Crouch - President

RMC Consults LLC, based in Anthem, Arizona, is led by Mike Crouch, a seasoned professional with over 45 years of experience in the construction equipment rental industry. Mike’s career spans all aspects of the business across the United States, Canada, and Europe—from operations and strategy to sales and executive leadership.

At RMC Consults, Mike serves as a trusted consultant to the investment community, an advisor to rental companies on financial performance and best practices, and a broker for equipment rental businesses preparing for sale or acquisition. He has successfully participated in over 100 transactions, representing both buyers and sellers, and brings unmatched industry insight to every engagement.

Our mission is to guide clients through complex decisions with clarity, confidentiality, and decades of real-world experience—ensuring the best outcomes for business owners, their families, and their employees.

Debi Crouch – Vice President 

Debi Crouch brings valuable experience to RMC Consults LLC, having spent several years in the construction equipment rental industry across administration, sales, management, and mergers & acquisitions. Over the past 20 years, she has worked alongside Mike Crouch, traveling throughout North America and Europe, gaining firsthand insight into the global equipment rental market.

As Vice President, Debi oversees all administrative operations, marketing, and web management for RMC Consults. She is also responsible for the production and promotion of marketing materials supporting business sales and acquisitions. Her attention to detail, industry knowledge, and organizational leadership are integral to the company’s day-to-day operations and client success.

Michael Disser - Advisor

Michael Disser has joined forces with Mike Crouch and RMC Consults LLC to expand its advisory services. Michael resides in the Hilton Head, South Carolina area and enjoyed a 20-year career in the equipment-rental industry, including acquisitions and divestitures with NES Rentals and most recently with Cross Country Infrastructure Services. Michael will be providing consulting services for RMC Consults LLC including strategic advisory, value creation and business transaction opportunities for our rental industry partners.

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